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Return on Investment for Events

Posted by Aardvark Display Lighting on Thursday, April 25, 2013, In : Newsletter

Return on Investment for Events

The next time you are involved in planning and executing an event consider this 4-step process to optimise your return on investment.

Define Objectives

Design to achieve the Objectives

Delivery of the Design

Post Event Evaluation

1. Defining Objectives

Although this sounds like an obvious start-point, very often this step in the process is ignored. There can be an assumption that objectives are obvious and therefore don’t...

Aardvark Lighting's Stand at FSB Exhibition

Posted by Aardvark Display Lighting on Friday, November 16, 2012, In : News and Events

We exhibited our Battery Powered Lighting at a local Federation of Small Business Show last week. Here's Joan talking to a potential customer.

Forgetting Simple Truths

Posted by Aardvark Display Lighting on Thursday, October 4, 2012, In : Newsletter

Microspot Eazy-Uze

Sometimes in our headlong rush into the future we can forget some simple truths. I was reminded of this recently when we supplied a set of Microspot Klamp-On Eazy-Uze lights and upon delivery our customer emailed back to tell us how delighted they were with the product and that it exceeded all his expectations.

The Microspot head, with 400mm arm, adjustable Klamp-on attachment, finished in chrome (& polished anodised aluminium) is still our best selling product, an...