Return on Investment for Events
The next time you are involved in planning and executing an
event consider this 4-step process to optimise your return on investment.
Define Objectives
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Design to achieve the
Objectives
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Delivery of the
Design
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Post Event Evaluation
1. Defining
Objectives
Although this sounds like an obvious start-point, very often
this step in the process is ignored.
There can be an assumption that objectives are obvious and therefore
don’t...
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