Return on Investment for Events

 

The next time you are involved in planning and executing an event consider this 4-step process to optimise your return on investment.

 

Define Objectives

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Design to achieve the Objectives

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Delivery of the Design

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Post Event Evaluation

 

1.       Defining Objectives

 

Although this sounds like an obvious start-point, very often this step in the process is ignored.  There can be an assumption that objectives are obvious and therefore don’t...

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You may be one of the many exhibition stand builders who usually buy their display lights from the system manufacturers.  This is easy and low risk, but it may also be expensive.

Buying lights from another supplier can seem to add an un-necessary complication to your building process, but it could also save you lots of money which you can add straight to your bottom line.

But, on a quick count-up, we offer over 350 different configuration options for our lights and if that isn’t enoug...

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We exhibited our Battery Powered Lighting at a local Federation of Small Business Show last week.  Here's Joan talking to a potential customer.



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Microspot Eazy-Uze 

Sometimes in our headlong rush into the future we can forget some simple truths.  I was reminded of this recently when we supplied a set of Microspot Klamp-On Eazy-Uze lights and upon delivery our customer emailed back to tell us how delighted they were with the product and that it exceeded all his expectations.

The Microspot head, with 400mm arm, adjustable Klamp-on attachment, finished in chrome (& polished anodised aluminium) is still our best selling product, an...

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August 2012 Newsletter

The whole field of LED lighting is a minefield for the exhibition and display designer.  The lower energy use and reduction in heat output make LED’s an ideal step forward for our industry; but the inconsistency in light quality and output per watt and the obfuscation from many manufacturers can make planning an installation into a “best guess” exercise, and none of us wants that.

 

Here at Aardvark Lighting we are supplying more and more LED lighting solution...

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How often have you searched for a specific lighting solution yet cannot find exactly the light you require?  Our production team can assure you that this is a common thread.  Although most of our lights are manufactured to standard specifications, a very significant percentage of our output is non-standard, tailored in some way to meet the customer’s specific requirements. 

Sometimes the specification can just be a simple change such as an extra half me...

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Newsletter:  May 2012

 Mains Lighting Systems

 

Unfortunately we know that exhibition lighting often is added as an afterthought to the layout plans and as such can present numerous problems.  We were recently presented with the drawings for a stand going into a show in the next week and asked to provide a lighting solution.  The design had not considered the possibility of providing any sort of on-stand lighting and all too often it such cases the resulting lighting will end up with a s...

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April Newsletter

 Technical Support

 We offer technical support with your lighting requirements or lighting planning at the other end of the phone, simply ring 01709 300050, or conversely you can email and get a reply back within the day, and often within the hour. 

My own experience tells me this is so important when I consider how long we take in a modern business learning one...

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March 2012

Battery Powered Exhibition Lights

 We are delighted to be able to offer our new range of battery powered exhibition lights for those occasions where mains power is just not available. 

 Sometimes in a field, or the middle of a room we haven’t got access to mains electricity, but good lighting would make all the difference to our displays; that’s when you need our ne...

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Aardvark Display Lighting are delighted to announce that they have just launched their new website: www.aardvarklighting.co.uk. The site represents months of in-house work designing a site to give better images and more technical information on the complete range of display lights manufactured here in South Yorkshire. The site is organised so that it is easy to identify the range of lights you require and then easily focus down on the exact variation which meets your needs. Packed full o...
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Aardvark Display Lighting, specialist UK manufacturer of Exhibition and Display Lighting, have almost got their new website ready for launch and we are very excited about the site.  Designed and executed in-house we really like to look and feel of the site and would really welcome your thoughts and comments

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