Return on Investment for Events

The next time you are involved in planning and executing an event consider this 4-step process to optimise your return on investment.

Define Objectives

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Design to achieve the Objectives

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Delivery of the Design

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Post Event Evaluation

1.       Defining Objectives

Although this sounds like an obvious start-point, very often this step in the process is ignored.  There can be an assumption that objectives are obvious and therefore don’t...