It may seem that exhibiting at a show is a nightmare, logistically, costly, time wise and effort wise.  There is masses of preparation, lots of work on the day(s), tons of follow-up work, and then the cost of the space, the stand design and build, the manpower (before, during, and after), and the "on-costs" of hotels, food, hospitality.  So why would anyone do it?

Having spent days locked in an office trying to "optimise" our website, I can see exactly what the enormous advantages of e...
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