Return on Investment for Events


The next time you are involved in planning and executing an event consider this 4-step process to optimise your return on investment.


Define Objectives


Design to achieve the Objectives


Delivery of the Design


Post Event Evaluation


1.       Defining Objectives


Although this sounds like an obvious start-point, very often this step in the process is ignored.  There can be an assumption that objectives are obvious and therefore don’t...

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